Marketing through Merchandise

Expanding Brand Reach and Customer Engagement for Tech

Company Background

Semrush is a leading SaaS company that offers a comprehensive suite of tools for digital marketers to optimize their online presence, conduct market research, and gain insights into their competitors’ strategies. Their services cater to a wide range of businesses, helping them achieve results in search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.

The Challenge

Semrush faced several challenges with their previous vendor in managing their online store. They required an online store that would focus on marketing and brand promotion rather than sales and profit. Additionally, they needed to expand their shipping regions and improve the overall customer experience for their users.

The Solution

We took over the management of Semrush’s online store and implemented several key strategies to address their challenges. This included managing and updating the store with discounts, new products, and theme updates. We also offered products at cost for marketing purposes, ensuring that the primary focus was on promoting the Semrush brand.


To cater to Semrush’s event and tradeshow needs, we developed a collection of quick-turn products, allowing them to be agile in their marketing efforts. Furthermore, we expanded shipping regions and ensured a smooth customer experience by including Duties and Taxes wherever possible.

What We Did

  • eCommerce Sales and Distribution Programs
  • Product-based Marketing and Customer Engagement Programs
  • Store Management and Updates
  • Product Development for Events and Tradeshows
  • Shipping Expansion and Improvement


Through our collaboration with Semrush, we achieved several positive outcomes. We increased brand visibility through the use of Semrush swag, ensuring that their marketing efforts were effective. We also enhanced the customer experience by expanding shipping regions and providing a smoother shipping process. Lastly, our quick-turn collections for events and tradeshows helped Semrush successfully execute their marketing initiatives, further solidifying their position as a leading SaaS company in the digital marketing industry.

Case Studies

Blank Street: Leading the Coffee Revolution

Custom eCommerce Solutions for Food and Bev.
What we did:
• eCommerce Sales and Distribution Programs
• Apparel Revenue Generation Programs
• Product-based Marketing and Customer Engagement Programs
• eCommerce Site Modifications
• Implementation of Wholesale All in One App
• Set up Multiple Warehouse Locations and Shipping Profiles
• Merchandise Production

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&Pizza: Slicing Up Success

Comprehensive Apparel and Fulfillment Solutions for Food and Bev
What we did:
• Apparel and Accessory Collections
• Uniform and Workwear Programs
• eCommerce and Fulfillment Capabilities
• Custom Online Ordering Portal
• Budget Allocation System
• Custom Reporting Infrastructure

Read More »