Every click and every interaction matters—customers expect a seamless and exceptional experience each time they engage with your eCommerce platform. These investments in user experience (UX) pay off in more ways than one. For every 10% invested in UX strategy, businesses witness a remarkable 83% increase in conversion rates. As brands prioritize user experience on their websites, they effectively bolster their sales and customer retention figures.
With trends shifting, technologies advancing and user behaviors changing, it’s important to regularly assess the health of your eCommerce site. Even a well-functioning website can benefit from periodic evaluations to ensure optimal performance. After all, what worked seamlessly a year ago might not work today. A strategic eCommerce site audit involves a comprehensive review of your platform, dissecting both the front-end and back-end components.
At TVP NYC, our approach to eCommerce audits transcends the conventional. We’ve forged a unique Total Commerce Ethos that guides our process. It’s more than just an audit; it’s a journey from assessment to project execution and beyond. Our experts dive deep into every facet of your eCommerce setup, including front-end design, back-end functionality, and the powerful insights derived from analytics. By merging strategy with analysis, we lay the foundation for improvements that align with your business goals.
Our eCommerce audit process entails much more than just inspecting your site’s aesthetics. We delve into the data, uncovering patterns and behaviors exhibited by your site visitors. This is where the real magic happens – the conversion rate optimization. Armed with the wealth of data from customer analytics, we address pivotal questions: What are visitors clicking on? Where are they dropping off? What are they struggling to find? The answers to these questions pave the way for strategic decisions that lead to better results. We translate these insights into a development roadmap tailored to enhance your user experience and drive higher conversions.
We drive tangible outcomes for businesses by enhancing conversion rates. The impact of our efforts is evident in the following results: For a shoe company, we increased their conversion rate from 0.32 to 1.49 after a website redesign and thorough audit, all while experiencing heightened traffic. Similarly, a lingerie company saw its conversion rate elevate from 1.49 to 1.92. In the case of a juice company, we provided support during their paid media expansion, resulting in a notable 6% boost in conversion rate. The company’s organic sales had been dominant, but as traffic surged by a factor of 10, revenue surged by 15 times over several years. Moreover, for a snack company, we achieved an impressive conversion rate jump from 1.21 to 2.76. These concrete examples underscore our commitment to delivering substantial improvements in conversion rates for businesses across diverse industries.
Understanding and optimizing the customer journey is the key to eCommerce success. ECommerce audits allow you to listen to the data—the invaluable feedback your customers provide as they navigate your site. By partnering with TVP NYC, you’re not just embracing audits; you’re embracing a future where every click, interaction, and decision is powered by insights. Elevate your eCommerce store’s potential with data-driven decision-making, contact us today!
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