Some collaborations just click from the very first conversation, and our work with Red Barrels, the studio behind The Outlast Trials, is one of those rare partnerships where creativity, trust, and execution aligned perfectly.
Red Barrels came to us with a clear mission:
They wanted merch that felt as intense, iconic, and immersive as their games, and a store experience strong enough to carry their brand’s energy into the real world.
So TVP NYC teamed up with our sister company, Total Commerce Partners, to deliver a fully supported, white-glove solution. From the very first meeting to the moment orders started rolling in, we were right there with their marketing team, building something we’re all proud of.
Let’s walk through what we did, and why it worked.
1. Full-Service Merchandise Production
Yes, we produced every piece
Red Barrels didn’t just want a catalog. They wanted a collection. And when you’re translating the atmosphere of a game like The Outlast Trials into apparel, details matter. The stitching, materials, textures, inks, feel, weight… everything.
TVP NYC handled:
- Product development
- Sourcing and sampling
- Production of every piece in the collection
- Quality control on every unit
This wasn’t a hands-off, “send us a logo and hope for the best” operation. It was an iterative, collaborative process, creating merch that fans don’t just buy, but wear with pride.
2. Inventory Support & Fulfillment
We manage the hard stuff so you don’t have to
Merch isn’t just about making products, it’s about getting them into fans’ hands seamlessly. So we supported Red Barrels with:
- Inventory planning and management
- Warehousing
- Pick, pack, and ship
- Customer service channel
When we say “full service,” we mean full service. The goal is always simple: smooth operations + a fan experience that feels intentional from cart to doorstep.
3. A Web Store That Feels Like the Game
Thanks to Total Commerce Partners
A great merch line should live on a great online store, so Total Commerce Partners stepped in to bring the digital side of the experience to life.
Together, we:
- Built a fully supported, visually immersive Shopify store
- Carried over subtle micro-interactions from the Red Barrels game site
- Ensured the user experience matched the cinematic darkness and intensity of their brand
- Made sure the store wasn’t just functional, but felt unmistakably Red Barrels
4. A Photoshoot That Captured the Energy
From model selection to being on set
Most merch teams hand off the photography to the client and hope they find a good vendor that “gets it.”
We don’t like that.
We wanted Red Barrels to have photos that resonated with their audience and showcased their products in the right way: cinematic, expressive, and with just enough grit. To get that right, we worked with their creative team throughout the entire process:
- Introducing Red Barrels to a vendor we love working with.
- Helping with the admin behind setting up the shoot.
- Helping with model selection and casting.
- On-set support, alongside Red Barrels, to make sure the shots matched the vibe.
Their marketing team was an absolute pleasure, responsive, professional, open, and collaborative. They made the process easy and genuinely fun. When both teams care this much, the work reflects it.
5. Real-World Merch With Game-World Energy
The outcome speaks for itself
From production to fulfillment, from the online store to the photoshoot, everything came together with one goal:
Bring the Red Barrels universe to life. For real.
And the result is a merch experience that truly carries the spirit of their game world into the physical world. Fans feel it. We feel it. And Red Barrels’ marketing team helped us shape it every step of the way.
Let’s Build Something Loud Together
If you're a game studio, creator, brand, or publisher looking to build a merch ecosystem that actually feels alive, from product to photography to online store, TVP NYC is built for you.
We don’t just make merch. We make merch work. Ready to start something? We’re always down to talk.
