Owning Demand: How Sports Teams Turn Direct-to-Fan Commerce Into a Revenue Engine
Most sports teams are not struggling with merchandise demand. They are struggling with fragmented commerce systems that prevent them from turning fan engagement into predictable, scalable revenue. ...
Why Smaller Sports Teams Need to Own Their Commerce Ecosystem
"Merchandise is no longer a passive revenue stream. For modern sports organizations, it is one of the most valuable channels for fan engagement, first-party data, and long-term commercial growth" ...
How to Choose the Right Merch Partner for Your Brand
Learn how to choose the right merch partner for your brand: what to ask, red flags to avoid, and why full-service merch support helps you scale with quality and confidence.
From Concept to Doorstep: How Custom Merch Is Made (and How to Do It Right)
Custom merch is made through a step-by-step production process: concept strategy, design prep, sourcing and manufacturing, sampling, quality control, and logistics. A full-service merch partner man...
(OR: How to Quit Treating Your Merch Table Like a Donation Jar) If you’re running a franchise, a service business, or a brand where merch isn’t your core business, you probably didn’t get into this...
Live Loud From Day One: How TVP NYC Helped Red Barrels Bring Their Merch Vision to Life
Some collaborations just click from the very first conversation, and our work with Red Barrels, the studio behind The Outlast Trials, is one of those rare partnerships where creativity, trust, and ...
How Franchise Brands Can Streamline Internal Merch Ordering with a Shopify Portal
A Full-Service, Scalable Rollout Strategy for Franchise Merch Programs If you’re a franchise company, especially a multi-brand franchise company, looking for branded merchandise and uniform solutio...
Problem Solving Is Our Love Language (And YES, We’ll Drive to Your House)
We got this text from a client the other day and honestly, it made our week: “I don’t think I said this loud enough. What you guys did for us yesterday and the house call was awesome. Sure, Lori li...
TVP NYC 2025 Holiday Gift Guide - Gifts That Celebrate Every Team, Event & Moment
The Spirit of the Season The holidays are more than a date on the calendar. They’re a feeling. A moment to connect, to recognize, and to celebrate. At TVP NYC, we believe every gift should carry th...