Event merchandise has come a long way from the days of generic pens, forgettable notepads, and flimsy tote bags that barely made it past the conference doors. Today, event merch is a powerful tool—one that extends brand presence long after the event ends, fosters emotional connections, and transforms attendees into brand ambassadors. At TVP NYC, we specialize in creating high-quality event merchandise that doesn’t just get handed out but gets held onto.
The Shift Toward Premium Event Merch
Gone are the days when event giveaways were little more than an afterthought. Attendees now expect more than a cheap plastic keychain or a disposable pen. Brands and event organizers have realized that premium, well-designed merchandise creates a lasting impression, and more importantly, it keeps their name in the conversation long after the event wraps up. The right merchandise adds value—not just to the attendee, but to the brand itself.
In fact, studies show that 85% of consumers remember the advertiser behind a promotional product they received, and 89% of people keep promotional products for over a year. High-quality event merch extends brand exposure exponentially compared to traditional forms of advertising.
Event Merch in Action: Real-World Impact
Cancer for College: Continued Visibility for the Cause
One of the most exciting recent projects we had the privilege of working on was with Cancer for College on Will Ferrell’s Ultimate DJ House Party. This concert event blended high-energy entertainment with a meaningful cause, and we made sure the merchandise matched the energy of the 10 000+ attendees. We also launched the store for them here!
Rather than generic event swag, we curated high-quality, wearable pieces that guests would actually want to use—ensuring continued visibility for the cause. From stylish apparel to collectible items, each piece was designed to not just commemorate the event but to extend its reach far beyond that night.
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Next After: Elevating Conference Merch
We also partnered with Next After to elevate their conference merchandise, ensuring that their brand continued to make an impact long after attendees returned home. With a focus on premium materials and modern design, we delivered event merch that wasn’t just functional but desirable. The goal was to create items that aligned with the brand’s identity while offering something attendees would proudly use in their daily lives—whether at work, on the go, or even at their next event.
We made a really cool custom bocce ball case for an event for Next After.
Semrush: Global Event Merch Done Right
For Semrush, we took event merch to a whole new level, creating custom, high-quality merchandise that traveled the globe. Our designs helped reinforce their brand identity worldwide. With a mix of practical and stylish products—such as premium apparel, high-end accessories, and branded tech gear—we ensured that Semrush’s name resonated with professionals long after the events ended. Here are some shots from the event.
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The Lasting Power of High-Quality Event Merch
Great event merch isn’t just about putting a logo on a product—it’s about crafting an experience. When someone receives a well-made, thoughtfully designed item, it creates an emotional connection with the brand.
Whether it’s a heavyweight cotton tee, a premium insulated tumbler, or a customized, high-quality cap, each piece serves as a tangible reminder of the experience, reinforcing the brand’s message over time.
This shift toward premium event merch is more than a trend—it’s a necessity. Attendees are more discerning than ever, and the brands that recognize this stand to make a greater impact. In fact, over 60% of people who receive promotional merchandise are more likely to do business with that brand in the future.
At TVP NYC, we’re committed to ensuring that every piece of merchandise isn’t just an item, but a story, a statement, and a lasting connection.
Elevate Your Next Event with TVP NYC
Whether you're hosting a high-profile fundraiser, a corporate conference, or a cultural event, the right merchandise can set you apart. If you're looking to create event merch that people actually want to keep, we’re here to make it happen. Let’s build something memorable together.
