If you're in sports or really any field where your name carries weight, NIL—name, image, and likeness—should be at the top of your mind. Whether you're an athlete, influencer, or rising star in your industry, the power to control how your personal brand is used is more important than ever.
The days of relying solely on mega-deals with big brands like Nike are fading. Now, you can take charge of your brand, build something uniquely yours, and connect directly with fans or followers.
At TVP NYC, we're here to help you maximize this shift, whether you're looking to create custom swag, launch an online store, or leverage your NIL in new ways. We help shift control back to important people like athletes, influencers, and even teams—without having to pay big names like Nike or Fanatics for a slice of the pie.
What Is NIL and Why Is It So Important?
The term NIL, which stands for name, image, and likeness, refers to the rights an individual has to control how their identity is used commercially. While this term has recently gained much traction in sports, it's not exclusive to athletes. Influencers, entertainers, musicians, and even content creators can profit from their NIL rights.
In a world where personal branding is everything, NIL means you can create your own merchandise, strike sponsorship deals, and make money off of yourself—instead of waiting for a big corporation to call the shots.
This is a huge shift in the sports world. Before 2021, college athletes, for example, couldn't profit from their NIL. Now, they can cash in on sponsorships, merch deals, and more. It's a whole new playing field, but sports aren't the only arena where NIL rights matter.
NIL rights allow you to monetize your brand directly if you've built any sort of public persona—whether it's on the court, on social media, or in the entertainment industry. Instead of handing over control to a massive company, you can take ownership of your name and image, creating custom swag and an online presence that reflects your style and vision.
Building Your Brand with Custom Swag
Whether you're an athlete, influencer, or rising star, branded merchandise (swag) is one of the easiest and most powerful ways to connect with your audience and grow your brand. Custom hats, jerseys, hoodies, water bottles, and more don't just look cool—they give your fans and followers a tangible way to support you. The best part? NIL rights mean you can keep the profits and control how your brand is represented.
Here at TVP NYC, we specialize in creating high-quality, custom event and promotional swag for athletes, influencers, and businesses alike. We know that your brand is unique, and we work with you to create merchandise that feels authentic to your identity—whether you're preparing for a big game, a fan meet-and-greet, or even launching a new product line.
We don't stop at making great swag; we also offer support in setting up eCommerce platforms, handling logistics, and ensuring everything runs smoothly from design to delivery. So, if you're ready to launch your brand, we've got your back every step of the way.
Launching Your Own Store: Easier Than You Think
Setting up your online store might sound intimidating, but it's a breeze with TVP NYC. Whether you're a sports personality, an influencer, or someone who's built a following, we can help you set up a fully functioning eCommerce site that puts your brand—and your profits—front and center. It's like having your own digital fan shop where everything reflects your name, image, and likeness.
We make creating and selling custom merchandise simple, ensuring you keep creative control and a bigger share of the profits. No need to hand over a chunk of your earnings to a massive corporation like Nike—you can do it all yourself with just a little support from us.
NIL: Not Just for Athletes
While NIL has been a massive game-changer for athletes, the power of controlling your name, image, and likeness extends far beyond the sports world. Influencers, musicians, content creators, and even everyday people with a strong personal brand can all profit from NIL rights.
Think about it—if you've spent years building a social media presence, developing a fanbase, or creating content that connects with people, you've got a valuable asset in your personal brand. NIL rights allow you to turn that brand into a money-making machine, whether through swag, sponsorships, or other creative ventures.
For influencers, NIL means more freedom to work with brands on your terms or even skip the middleman altogether by launching your own merch line. For musicians or entertainers, it means more control over how their image is used commercially, whether that's on album covers, tour merchandise, or digital promotions.
How TVP NYC Can Help You Make the Most of NIL
Whether you're an athlete, influencer, or entertainer, one thing is clear: NIL is here to stay, and it's changing the way people think about personal branding. At TVP NYC, we're passionate about helping you make the most of your NIL opportunities. We offer everything from custom swag production to full eCommerce store setups designed to put you in control of your brand.
And because we understand the importance of NIL, our platform is built to prioritize you. Instead of signing over creative control or a percentage of your profits to a giant corporation, you keep the power. We help you design and produce merchandise that reflects who you are, and we support you in setting up an online store that ensures your profits go straight to you.</span>
Ready to Take Charge of Your Brand?
Whether you're an athlete looking to monetize your NIL, an influencer ready to launch your own line of swag, or an entertainer looking to strengthen your personal brand, TVP NYC can help. We offer the tools, resources, and expertise you need to turn your name, image, and likeness into a powerful revenue stream.
If you're ready to get started, reach out today. Whether it's custom swag, an online store, or help navigating the NIL landscape, we're here to help you every step of the way. Your name is valuable—why not own it and profit from it? Let's take your brand to the next level together.
