At TVP NYC, we live and breathe branded merchandise. It's not just about making things look good (although, trust us, we do love beautiful merch). It's about something bigger — something that many brands are just starting to realize:
Branded merchandise has real staying power.
In a world dominated by digital noise — endless ads, fleeting social posts, clickbait everywhere — branded products give brands a rare and powerful opportunity: to be remembered, valued, and kept.
Let’s break it down.
1. Long-Term Brand Exposure (It’s Not a One-Scroll Wonder)
Think about the last Instagram ad you saw. Can you even remember what it was about? Probably not. Now think about the nice tote bag or hoodie you got from a brand you love. Still hanging around, right?
Promotional products stick. On average, people keep branded merchandise for 14 months — and a full 40% of people keep it for over two years.
That’s two whole years of your brand living rent-free in someone’s life — far beyond the lifespan of any paid ad campaign.
2. Massive ROI (Way More Bang for Your Buck)
Good news for brands watching their budgets: promotional products deliver some of the lowest cost per impression (CPI) in all of marketing. We’re talking as low as 1/10th of a cent per impression — beating out TV, print, and online ads by a mile.
At TVP NYC, we think about merch as an investment, not an expense. When you work with a partner who understands both design and audience impact, your products don’t just get handed out — they get held onto, worn, and shared.
3. High Recall & Brand Affinity (They’ll Remember You — Fondly)
83% of people can recall the brand on a promotional product. (That's a huge number.) Even better, 8 out of 10 people say they feel more positive about a brand after receiving something from them.
This is the power of real-world connection. A beautifully designed hat, a heavyweight cotton tee, a sleek water bottle — they aren't just "things." They're tiny ambassadors of your brand’s values, aesthetic, and generosity.
4. Action-Driving Influence (It Actually Moves the Needle)
Not only do people remember brands through merchandise — they act because of it. As much as 79% of people say they’re more likely to do business with a brand after receiving a promotional item, especially if it’s something useful and high-quality.
In other words: thoughtful merch isn’t just a nice-to-have — it’s a strategy for building loyalty, encouraging purchases, and opening new relationships.
5. Physical = Powerful (Gifts Beat Ads, Every Time)
There’s something special about a real, tangible gift. Research shows that over 40% of consumers are more likely to do business with an advertiser that gave them branded merch. It’s human psychology: we feel differently about something we can touch.
At TVP NYC, we like to think of our projects as more than merchandise drops — they’re experience creators that turn casual customers into raving fans.
6. Quality Matters (And It’s Non-Negotiable)
The difference between “cool freebie” and “instant trash” often comes down to one thing: quality.
Consumers are 2.5 times more likely to have a positive impression of a brand when the promo product they receive feels premium rather than cheap.
That's why we’re obsessed with material selection, detail, and finish. Whether it's a heavyweight hoodie, custom-dyed tote, or a sustainable water bottle, we help brands create merchandise that people are proud to use and wear — not something that gets left behind at an event.
7. Walking Billboards (Without the Cringe)
Apparel isn’t just a popular category — it’s a brand-building powerhouse. 85% of people who receive branded clothing wear it at least once a week.
And over the lifetime of a single shirt? That’s about 6,100 impressions. Think about that. Every time someone throws on your branded tee or cap, they become a walking endorsement.
At TVP NYC, we specialize in making merch that feels authentic — not promotional — so that people actually want to rep your brand out in the real world.
The TVP NYC Difference
Creating great branded merchandise isn’t just about slapping a logo on a product. It’s about telling a story — your story — in a way that feels natural, exciting, and lasting.
At TVP NYC, we bring a white-glove approach to every project. Whether you need elevated fulfillment, custom design, or thoughtful strategy, we’re here to turn every item into an opportunity for real connection.
Because the best brands aren’t just seen. They’re remembered.
Ready to create merch that makes an impact?
Let’s talk.
