When Brooklyn Football Club set out to launch their Team Store at Coney Island, they knew they needed more than just merch — they needed gear that matched the club’s fresh energy and big ambitions. With women’s football stepping into the spotlight and a growing fanbase rallying behind them, Brooklyn FC wanted apparel and accessories that supporters could wear with pride both on and off the pitch.
The Challenge: A Full Range, Fast
Brooklyn FC came to TVP NYC with a clear goal: create a complete collection of high-quality merch — for women, men, and kids — in time for their stadium launch. The timeline was tight, the expectations high, and the excitement even higher. They needed classic staples and standout pieces to fill their swag store and meet the demands of their growing community.
The Solution: From Sketch to Stitch
We started the way we always do — with a conversation. What does the club stand for? How should the gear feel in your hands? What story does each piece tell? With those answers guiding us, we got to work.
TVP NYC designed and produced a complete range of custom merch, including:
- Baseball caps for adults and kids.
- Tees, sweatshirts, and scarves for women, men, and young fans.
- A lineup that balanced comfort, style, and stadium spirit.
From sourcing premium materials to obsessing over fit and finish, every detail was crafted to reflect the club’s identity.
The Result: A Merch Stand Worth the Hype
The Brooklyn FC Team Store launched on time — stocked, styled, and ready for game day crowds. The response? Huge lines at the merch stand, glowing feedback from fans, and strong sales numbers from day one.
Collaborating with Brooklyn FC wasn’t just about filling shelves — it was about creating a collection that celebrates a club with heart, hustle, and hometown pride. We’re proud to have brought this vision to life and excited to keep growing our footprint in the world of sports.
If you can dream it, we can make it. Whether you’re launching a new team store or leveling up your current range, TVP NYC is ready to help you suit up for success.
