TVP NYC collaborated with the team behind Cheap Old Houses to create a unique, on-brand merchandise collection that captured the show's spirit and charm. Together, we launched a fresh collection that resonated with their audience and celebrated their mission's quirky, endearing nature.
Cheap Old Houses is a captivating TV show that takes viewers on a journey through time, exploring historic homes available for purchase at unbelievably low prices. The show has gained a dedicated following, not just for its architectural discoveries but for its emphasis on the preservation of history and the beauty of restoration. It has become a beacon for those who believe in the power of saving and reviving old homes.
THE CHALLENGE
Cheap Old Houses was gearing up for a new season and wanted to launch a merchandise collection that would align seamlessly with their brand. The collection needed to be fun, engaging, and reflective of the show's unique voice. Additionally, they needed a partner who could handle the production and logistics efficiently while maintaining the brand's integrity.
THE SOLUTION
TVP NYC stepped in to offer a comprehensive solution:
Product Development and Sourcing
We worked closely with the Cheap Old Houses team to design a collection featuring fun sayings and graphics that captured the essence of the show. Our team ensured that every item was on-brand and resonated with their audience.
Streamlined Production and Fulfillment
Leveraging our expertise and infrastructure, TVP NYC overhauled the production process, implementing an efficient strategy that ensured prompt and cost-effective delivery of the merchandise.
WHAT WE DID
Product Development and Sourcing
TVP NYC collaborated with Cheap Old Houses to design a collection with catchy phrases and graphics on items like t-shirts, mugs, and tote bags. We carefully selected and designed each product to reflect the show's quirky and nostalgic vibe.
Streamlined Production and Fulfillment
By optimizing our production and logistics processes, we ensured that the merchandise was produced and delivered on time, ready to launch alongside the new season of Cheap Old Houses.
RESULTS
The collaboration between TVP NYC and Cheap Old Houses was a resounding success:
Brand Enhancement
The merchandise program reinforced the Cheap Old Houses brand identity, celebrating its commitment to preserving history while engaging with its passionate community.
Increased Engagement
The new collection resonated with the audience, driving engagement and excitement around the new season launch.
GOING FORWARD
The partnership between TVP NYC and Cheap Old Houses highlights the transformative power of a well-executed merchandise strategy. TVP NYC played a key role in strengthening the Cheap Old Houses brand by addressing logistical challenges and focusing on creating a collection that resonated with the community. This collaboration set a new standard for how branded merchandise can enhance a show's identity and mission.
