Score Big with 10 Ultimate Tailgate Swag Ideas

Score Big with 10 Ultimate Tailgate Swag Ideas

Yes, summer is still in full swing, but soon the leaves will start to turn and the excitement of game days will fill the air! 

Now is the time to get ready for game season, which means three things: tradition, team spirit, and tailgate parties! Can you think of a better way to enjoy the season than with a tailgate party? We can’t! And if you’re a business or charity looking to promote your brand or cause, or if you’re throwing a promotional tailgate party, these tailgate essentials are must-haves. 

At TVP NYC, we specialize in supplying top-tier swag and merch that will make your brand the talk of the tailgate lot. Here’s our list of tailgate essentials that everyone should consider for the upcoming season.

1. Branded Pop-Up Tents

A branded pop-up tent is the cornerstone of any good tailgate setup. It provides shade and shelter, making it the perfect gathering spot. Our high-quality, durable tents can be customized with your logo and brand colors, ensuring you stand out from the crowd.

This 10' x 10' Pop Up Canopy Tent has one side with full cloth and two sides with half cloth. It is lightweight and we can customize it with full-color digital prints.

2. Tailgate Chairs

Comfortable seating is essential for any tailgate. Our branded tailgate chairs are lightweight, foldable, and come with convenient features like cup holders and storage pockets. Customize them with your logo and branding to ensure your brand is prominently displayed.

Our Game Day Director's Chair folds flat for easy storage, and its sturdy steel frame offers a more upright seating position and a capacity of 256 lb. This chair will give you a comfy spot to sit, eat, and socialize without having to stand for hours.

3. Portable Grills

Grilling and tailgating go hand in hand. Our portable grills are perfect for cooking up burgers, hot dogs, and other tailgate favorites. Available with customizable covers and accessories, these grills make a sizzling statement.

The award-winning BioLite FirePit gives you up to 30 hours of burn time, allowing you to enjoy the warmth, smell, crackle, and feel of a wood campfire, with hyper-efficient flames but without any of the smoke.Or, transform it into a portable hibachi grill in a few simple steps. You can even control the size of your flames manually or through a free Bluetooth app!

4. Custom Coolers

Keep your drinks cold and your style hot with custom coolers. You can choose from a variety of sizes and styles. Some come equipped with features like bottle openers, wheels, and extra storage compartments. 

The Dri Duck Escapade 32 Can Cooler is practical, eye-catching, and a must-have for any tailgate. It’s an easy-to-carry backpack with side handles, premium insulation and a roll top that opens to 12” of additional space, a built-in bottle opener and molle straps for adding extra gear.

5. Insulated Drinkware

From tumblers to koozies, insulated drinkware is a tailgate staple. Our customizable options keep beverages at the perfect temperature and feature your logo and branding prominently. They’re great for giveaways and ensure your brand is always in hand.

The Prime Line 2 in 1 Can Cooler Tumbler takes tailgate parties to the next level! It has an interchangeable cooler rim and screw-on, spill-resistant flip-top lid so you can use it as a tumbler or a cooler. The stainless steel double-wall insulation and silicone seal on the inner side of the lip keeps cans snug and in place.

6. Stadium Seats and Cushions

Comfort is key when spending hours cheering on your team. Branded stadium seats and cushions provide much-needed support and can be easily carried from the tailgate to the stands. Your logo on these items ensures ongoing visibility throughout the game.

The Liberty Bags Stadium Seat has adjustable side buckle straps for comfort, elastic band to secure it to the bleachers and a zippered back panel pocket for storage. It’s adjustable and comfortable, and available in various colors

Our End Zone Stadium Cushions are made in the USA from high-density foam and are available in 1” or 2” thickness in 25 different colors.

7. Branded Blankets

As the season progresses and temperatures drop, a cozy branded blanket is a welcome addition to any tailgate. Our blankets come in various styles and materials, all customizable with your logo. They’re perfect for keeping fans warm and snug, making your brand synonymous with comfort.

The Kanata Blanket Stadium Cushion And Blanket is wind and water resistant and has a warm, 50" x 60 fleece interior. It is available in various colors.

8. Tailgate Tool Kits

Be the hero of the tailgate with a handy tool kit. Our kits include everything from bottle openers to utensils and grilling tools, all neatly packed in a branded case. These practical items are sure to be used time and again, reinforcing your brand’s utility and reliability.

We love this Stainless Steel Bbq Tools Set which comes with everything needed to be a grill master! It includes a spatula, tongs, grill mat, fork, knife, basting brush, grill cleaning brush, meat claws, bamboo skewers, and an apron!

9. Power Banks

Keep devices charged and ready with branded power banks. These essential gadgets ensure that phones stay powered for pictures, social media posts, and emergency calls. Customizable with your logo, power banks are a modern tailgate essential.

With the Prime Line WorkSpace Power Bank you get a triple output port, 10,000mAh capacity, a USB-A, two USB-C, and USB-C ports. It’s compact but powerful, and fully customizable.

10. Custom Apparel

Choose high-quality apparel like hoodies, crewneck sweatshirts, t-shirts, hats, and hoodies emblazoned with your logo and branding.


The J America Adult Tailgate Fleece will keep sports fans cozy and comfy, even on cooler fall days. It’s perfect for tailgate parties because it features a built-in neoprene beverage holder inside the pouch pocket and a metal bottle opener attached to it!

Tailgate Campaign Ideas

To maximize the impact of your tailgate essentials, consider launching a themed swag campaign. Here are a few ideas to get you started:

Season Kickoff Packs

Include a branded tent, cooler, and portable grill to set the stage for the ultimate tailgate.

Game Day Comfort Kits

Combine stadium seats, blankets, and insulated drinkware for a cozy and enjoyable experience.

Fun Bundles

Offer power banks, custom coolers, and custom apparel to keep fans entertained and connected.

Gear Up and Game On!

By incorporating these tailgate essentials into your plans, you not only enhance the game day experience but also ensure your presence is visible and memorable. 

At TVP NYC, we’re here to help you create unforgettable tailgate moments with our top-quality, customizable products. Get in touch with us today to start planning your next tailgate campaign!

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