Merch for Video Game Studios
For video game studios looking to unlock new revenue streams through merchandise. Whether you’re an indie developer or an established studio, your audience is already engaged, loyal, and ready to buy. The opportunity isn’t just to create video game merch; it’s to build a scalable, owned gaming merchandise store that turns fandom into long-term value.
The Problem
Most studios still rely heavily on licensing deals to monetise their IP. While this can generate short-term revenue, it often comes at the cost of control, margin, and brand experience.
At the same time, there’s a major missed opportunity in direct-to-consumer. Fans are deeply invested in the worlds you’ve created, but too often, there’s no seamless way for them to engage beyond gameplay.
The result?
- Lost revenue to third-party partners
- Limited visibility into customer data
- A fragmented brand experience
- Untapped demand from highly engaged communities
Why It Matters
Owning your commerce channel changes the economics of your business.
Instead of sharing revenue with licensing partners, you capture more margin and build a direct relationship with your customers.
It also gives you access to first-party data, helping you better understand your audience, launch new products faster, and create more meaningful fan experiences.
Ultimately, it turns merchandise from a side project into a core growth engine.
The TVP Approach
Polished, On-Brand Products for Every Fan Touchpoint
We help studios move beyond licensing-heavy models and build fully owned commerce ecosystems. Instead of relying on third parties, we enable you to sell merch for games directly to your audience, on your terms.
STORES SUCH AS
Dead By Deadlight
Our approach combines strategy, technology, and operations to create a direct connection between your studio and your fans.
OR ALSO
Red Barrels
From storefront to fulfilment, we design systems that scale with your success and keep you in control of your brand and revenue.