How Franchise Brands Can Streamline Internal Merch Ordering with a Shopify Portal
A Full-Service, Scalable Rollout Strategy for Franchise Merch Programs If you’re a franchise company, especially a multi-brand franchise company, looking for branded merchandise and uniform solutio...
Problem Solving Is Our Love Language (And YES, We’ll Drive to Your House)
We got this text from a client the other day and honestly, it made our week: “I don’t think I said this loud enough. What you guys did for us yesterday and the house call was awesome. Sure, Lori li...
TVP NYC 2025 Holiday Gift Guide - Gifts That Celebrate Every Team, Event & Moment
The Spirit of the Season The holidays are more than a date on the calendar. They’re a feeling. A moment to connect, to recognize, and to celebrate. At TVP NYC, we believe every gift should carry th...
Effective Merch: Make Drops That Move (and Make Money)
TL;DR: Merch is a product line, not an afterthought. Launch with demand first, market through the lifecycle, and protect margin with smart ops. That’s Effective Merch. Merch too often gets treated ...
Navigating 3PLs: What Every Brand Needs to Know (and Ask)
As brands scale, one big question always comes up: “Is it time for a 3PL?” Whether you're shipping 20 orders a day or 2,000, third-party logistics (3PL) can be the rocket fuel for growth. Or, it ca...
What Do Lattes and Limited Drops Have in Common? Brand Power.
Imagine This: The Coolest NYC Coffee Shop Just Dropped a Hoodie Seriously, picture it. You're walking through the Lower East Side and see a line snaking out the door and around the block. Why? A ne...
5 Mistakes Brands Make With Merch (And How to Avoid Them)
Merch can be magic. When done right, it fuels brand loyalty, sparks conversations, and creates lasting impressions. But when it’s not done right? You’re left with a garage full of unsold tees, awkw...
How to Retain More Customers Without Offering Discounts
Value-Driven Strategies That Boost LTV Without Killing Margins Retaining customers has never been more important or more challenging. With acquisition costs climbing and competition growing, many b...
Why Branded Merch Matters More Than Ever: The Real Impact Behind the Swag
At TVP NYC, we live and breathe branded merchandise. It's not just about making things look good (although, trust us, we do love beautiful merch). It's about something bigger — something that many ...