Industry Insights

A photo of Lori Sochol and Omri Bojko from TVP NYC wearing TVP branded merch. Lori is wearing a branded trucker cap, branded hoodie, and branded backpack. Omri is wearing branded swag like a baseball cap, t-shirt, and backpack.

Merch as a Derivative of Content Consumption: Why We Buy the Message

The Future of Swag: NIL Is Changing the Game for Athletes, Influencers, and More

A blue furry Z on a black background depicting how Generation Z is redefining how swag can help with fundraising.

The New Era of Giving: How Gen Z is Redefining Philanthropy to Appeal to Donors

Why Smart Swag is a Game Changer for Events: Make Your Brand Stand Out with Memorable Giveaways

The Psychology Behind Swag, Merchandise, and Influencers

T-Shirts vs. Clicks: Why the Redheaded Stepchild of Marketing Is Actually a Rockstar

Unveiling the Mystery of Black Box Stats in Swag

Understanding the Key Difference Between a Partner and a Vendor – Why Our Approach is Unique

Unboxing Swag Magic: Our Approach

Part Of Your Team

Teamwork

Our team works as an extension of your team, offering knowledge and experience. You'll work with industry experts who have worked on hundreds of successful merchandise projects.

We've Been Around

Experience

Since we’ve been doing this for a while, we know exactly what it takes to elevate a brand with swag. We have the expertise, experience, and tools to make, manage, and deliver your merch.

Swag Management Tech

Phantom

We masterminded and developed proprietary swag-management tech called Phantom Commerce - a B2B ordering and fulfillment app and eCommerce solution for digital stores.

It’s a Long-Term Thing

Sustainability

We don't just solve a problem and move on. We’re with you for the long haul. Our mission is sustainable growth beyond the initial launch. If you are successful, so are we.