How to Retain More Customers Without Offering Discounts
Value-Driven Strategies That Boost LTV Without Killing Margins Retaining customers has never been more important or more challenging. With acquisition costs climbing and competition growing, many b...
Why Branded Merch Matters More Than Ever: The Real Impact Behind the Swag
At TVP NYC, we live and breathe branded merchandise. It's not just about making things look good (although, trust us, we do love beautiful merch). It's about something bigger — something that many ...
Your Staff T-Shirts Need Therapy
Uniforms aren’t just about making sure no one shows up in Crocs and a hoodie they found in the backseat (though, yeah, that happens). They’re about psychology. We can delve deeply into the psycholo...
The Ultimate Summer Travel Guide: Must-Have Merch & Pro Tips
Spring is here, and summer is knocking at the door! That means weekend getaways, extended road trips, and jet-setting adventures are on the horizon. Whether you're heading to the beach, the mountai...
The Non-Uniform Uniform: How TVP NYC is Redefining Restaurant Style
It wasn’t long ago that restaurant uniforms conjured up images of stiff, boxy polos, ill-fitting khakis, and uninspired aprons—basically, outfits that made employees look like they’d lost a bet. Bu...
The Evolution of Event Merch: From Throwaways to Must-Haves
Event merchandise has come a long way from the days of generic pens, forgettable notepads, and flimsy tote bags that barely made it past the conference doors. Today, event merch is a powerful tool—...
The Golden Age of Merch: Why It’s More Than Just Free Stuff
- Omri Bojko, Co-Founder, TVP NYC & Total Commerce Partners I remember the first piece of branded merch that truly meant something to me. It was a faded, oversized tee from a sports team I love...
Reverse Logistics: How TVP NYC is Revolutionizing Fulfillment & Returns
Getting products to customers quickly and efficiently is crucial when you have an eCommerce store. But what happens when those customers want to return or exchange their purchases? That’s where re...
Merch That Moves: How Swag Supercharges Brand Activations
I remember walking down the streets of New York City, sipping my morning coffee, when I saw a guy rocking a limited-edition Dunkin' hoodie. It wasn't just any hoodie—it had that perfect blend of re...