The Evolution of Event Merch: From Throwaways to Must-Haves
Event merchandise has come a long way from the days of generic pens, forgettable notepads, and flimsy tote bags that barely made it past the conference doors. Today, event merch is a powerful tool—...
The Golden Age of Merch: Why It’s More Than Just Free Stuff
- Omri Bojko, Co-Founder, TVP NYC & Total Commerce Partners I remember the first piece of branded merch that truly meant something to me. It was a faded, oversized tee from a sports team I love...
Reverse Logistics: How TVP NYC is Revolutionizing Fulfillment & Returns
Getting products to customers quickly and efficiently is crucial when you have an eCommerce store. But what happens when those customers want to return or exchange their purchases? That’s where re...
Merch That Moves: How Swag Supercharges Brand Activations
I remember walking down the streets of New York City, sipping my morning coffee, when I saw a guy rocking a limited-edition Dunkin' hoodie. It wasn't just any hoodie—it had that perfect blend of re...
Affordable Swag Solutions from TVP NYC: The Psychology of Perceived Value and Cost
There’s a fine line between quality and cost when choosing merchandise, and it lies in perceived value. While some believe that only expensive merchandise holds true worth, the reality is that valu...
Passion Meets Purpose: How Non-Profits Shape Us and Our Work at TVP NYC
Attending an AccessWave event a few weeks ago was an eye-opener in ways I didn’t expect. I was reminded why we do what we do at TVP NYC. The conversations weren’t just about business or the next bi...
Why Your Brand Needs an Online Store for Branded Merchandise
In a digital-first world, every brand should have an online store for branded merchandise and swag. Brands are not limited to eCommerce stores - a brand can be a restaurant, a non-profit, a school,...
The Incredible Value of Retention Gifts: Personal Connection, Strategy, and Success
Retention gifts are gaining momentum as one of the most effective tools for driving customer loyalty and long-term engagement. These small yet impactful gestures can turn a fleeting customer intera...
Lori Goes West: A Tale of Connection, Cows, and a World Reopening
In October, Lori Feinberg, our fearless leader in client relations, packed her bags and headed west for a whirlwind trip that took her to Southern California. Her journey wasn’t just about business...