Omri and Daria Attend the AccessWave Event
Omri Bojko, co-founder of TotalCommerce Partners and TVP NYC, and Daria Rose, Managing Partner of Total Commerce Partners, recently attended the AccessWave event at Cucina 8 1/2 in NYC. This gather...
Merch as a Derivative of Content Consumption: Why We Buy the Message
We binge-watch, stream, scroll, and swipe, it’s part of daily life. It’s no surprise that our relationship with swag has evolved. Merchandise is no longer just a reminder of an event, a brand, or ...
The Future of Swag: NIL Is Changing the Game for Athletes, Influencers, and More
If you're in sports or really any field where your name carries weight, NIL—name, image, and likeness—should be at the top of your mind. Whether you're an athlete, influencer, or rising star in you...
The New Era of Giving: How Gen Z is Redefining Philanthropy to Appeal to Donors
When you think of philanthropy, you might picture wealthy individuals writing big checks or corporations sponsoring grand events. But there's a new generation that’s rewriting the rules of giving—m...
Why Smart Swag is a Game Changer for Events: Make Your Brand Stand Out with Memorable Giveaways
Whether you're at a convention, trade show, or any big event, everyone is handing out swag—pens, stress balls, water bottles—you name it. But to make a lasting impression, it's not about just givin...
The Psychology Behind Swag, Merchandise, and Influencers
How Branded Products Build Relationships and Loyalty We live in a content-driven world where swag has evolved beyond simple promotional giveaways. When premium swag is paired with the right influen...
T-Shirts vs. Clicks: Why the Redheaded Stepchild of Marketing Is Actually a Rockstar
In a world where digital strategies are the go-to for most marketers, one humble hero often gets sidelined: the T-shirt (and other swag!). It's the redheaded stepchild of marketing—often underestim...
Unveiling the Mystery of Black Box Stats in Swag
Hey there, swag enthusiasts! Ever wondered about the magic behind the scenes of your favorite promotional products? Today, we're diving deep into the mysterious world of black box stats in the swag...
Understanding the Key Difference Between a Partner and a Vendor – Why Our Approach is Unique
These days, simply delivering a product or service is not enough. Organizations that seek long-term success require more than transactional relationships; they need partners who are invested in the...