Why Your Brand Needs an Online Store for Branded Merchandise
In a digital-first world, every brand should have an online store for branded merchandise and swag. Brands are not limited to eCommerce stores - a brand can be a restaurant, a non-profit, a school,...
The Incredible Value of Retention Gifts: Personal Connection, Strategy, and Success
Retention gifts are gaining momentum as one of the most effective tools for driving customer loyalty and long-term engagement. These small yet impactful gestures can turn a fleeting customer intera...
Lori Goes West: A Tale of Connection, Cows, and a World Reopening
In October, Lori Feinberg, our fearless leader in client relations, packed her bags and headed west for a whirlwind trip that took her to Southern California. Her journey wasn’t just about business...
Omri and Daria Attend the AccessWave Event
Omri Bojko, co-founder of TotalCommerce Partners and TVP NYC, and Daria Rose, Managing Partner of Total Commerce Partners, recently attended the AccessWave event at Cucina 8 1/2 in NYC. This gather...
Merch as a Derivative of Content Consumption: Why We Buy the Message
We binge-watch, stream, scroll, and swipe, it’s part of daily life. It’s no surprise that our relationship with swag has evolved. Merchandise is no longer just a reminder of an event, a brand, or ...
The Future of Swag: NIL Is Changing the Game for Athletes, Influencers, and More
If you're in sports or really any field where your name carries weight, NIL—name, image, and likeness—should be at the top of your mind. Whether you're an athlete, influencer, or rising star in you...
The New Era of Giving: How Gen Z is Redefining Philanthropy to Appeal to Donors
When you think of philanthropy, you might picture wealthy individuals writing big checks or corporations sponsoring grand events. But there's a new generation that’s rewriting the rules of giving—m...
Why Smart Swag is a Game Changer for Events: Make Your Brand Stand Out with Memorable Giveaways
Whether you're at a convention, trade show, or any big event, everyone is handing out swag—pens, stress balls, water bottles—you name it. But to make a lasting impression, it's not about just givin...
The Psychology Behind Swag, Merchandise, and Influencers
How Branded Products Build Relationships and Loyalty We live in a content-driven world where swag has evolved beyond simple promotional giveaways. When premium swag is paired with the right influen...